Experiential marketing is the smartest way to reach your target audience during the summer to create positive lasting impressions, promote new items, boost sales and make your brand stand out. After a marketing event, 74% of the participants have a more positive opinion about the company, brand, product or service being promoted. Budgets of all sizes can participate from footprints at large festivals to local community farmer’s markets or high traffic area beaches. Your customers are outside this summer so you should be too!
Whatever your brand contact us to brainstorm that amazing idea that will enhance your customer’s summer and keep your product or service top of mind. There’s a creative and fun way to bring any brand to life, here are a couple initial thought starters that can be tailored to reach the right demographic at the right budget.
Beauty Brand – create a mobile salon for consumers to try out the products first hand! Professional makeup or hair stylists will talk about the brand, give individualized tips for best usage and each person will walk away looking and feeling great courtesy of your brand! The mobile tour can visit retail locations, fairs/festivals, malls, and beaches.
Food Brand – everyone gets hungry and your brand can be there to save the day! Use a social media vending machine to collect consumer data and dispense delicious treats. A video team can capture exciting moments and a highlight sizzle reel can help the campaign go viral.
If you’re interested in our experiential marketing, take a look at our most recent work here http://vortexmultimedia.com/events/